By Patrick Larsen
Elon University is coming up on its biggest fundraising event of the year, Elon Day.
Fundraising efforts focus largely on extensive alumni outreach, particularly emphasizing social media, such as using #ElonDay on various sites.
Keren Rivas, assistant director of alumni communications at Elon, explained some Elon Day history.
“Elon Day started in 2014, we launched it in conjunction with our 125th anniversary,” said Rivas. “It was a day for us to come together and basically celebrate our pride in Elon and also to celebrate philanthropy. We wanted to make it known in the community the importance of making gifts to the University to support our programs.”
“The most we have raised was last year,” said Rivas, “we raised more than $955,000.”
Jennifer Boozer, assistant director of regional alumni engagement, talked about some Elon Day details.
“Elon Day is a partnership between a lot of different offices on campus;” said Boozer, “Student Life puts on several events, Communications is really involved in putting out publicity, but it most prominently is coming out of the Advancement Division, and specifically Alumni Engagement.”
“We are hosting 38 events nationwide – Elon Day Parties – in the evening on Elon Day for out alumni chapters to have a chance to participate where they live,” said Boozer.
Carly Dagit, Elon first year, has not yet celebrated Elon Day.
“I actually haven’t heard anything about it,” said Dagit.
Elon Day is taking place on March 7, 2017. There will be a large College Coffee event.